Million Dollar Sales Letters
Selling by mail can be the easiest and least expensive method of selling your services or commodities. It can also be the most difficult and the most expensive method of doing the job. It all depends on the method you use in presenting your offering to your prospects; it depends on the kind of a letter you send to them.
To write such a letter, a message that explains concisely yet completely and in an action compelling manner what you have to offer, is a job that demands the services of an expert versed in every one of the thousand phases of selling and one with many years of successful mail order experience at his command.
If you would choose the one man in the United States who could write for you a sales letter that would produce the results you desire, you would probably ask Robert Collier to do the job. Backed by many years of success in the field of selling by mail, selling every commodity from trench machinery to fertilizers, books and raincoats, stocks and bonds and services, he has placed hundreds of millions of dollars into the pockets of the clients for whom he has written his master sales letter.
We asked Mr. Collier to select from the many thousands of sales letters considered the best of them all. It was a difficult job to pick fifteen of the best from a list of ten thousand of the best. but the job is finished and here are the letters. They have been actually tested, they have been actually used, they actually sold over one million dollars of services and merchandise.
These letters will sell for you. Choose those which are applicable to your own business. Alter them only to such an extent as to accord with the products and services you have to sell. But it will pay you, too, to study them all, for they all contain the essential elements that enter into every successful sales letter. They contain ideas that you may apply successfully in sales letters of your own dictation
THE LOWLY PENNY WILL OFTEN DO THE TRICK
Here is a letter to which a new penny was pasted. In conjunction with the figures given, the penny aroused an amazing amount of attention.
The idea could readily be used by Insurance Companies, Savings Banks and the like. It was also used with unusual results by an association trying to build a membership for the purpose of cutting the cost of government.
IT IS A MARVELOUS THING The Power of Money to Make More Money!
Just this little insignificant penny, saved each week since the start of the Loan and Saving Association, would today amount to $75.00 and of that $75.00, $50.00 WOULD BE INTEREST DIVIDENDS.
$1.00 saved each week would today amount to $7,500.00! THAT IS THE WAY MONEY GROWS!
No matter what his beliefs, every man will agree that the Scriptures contain some of the oldest and greatest truths known to mankind. There is one truth that the Wise Men of old felt to be so important, that they repeated it no less than six times in the very first chapter of the Bible, and referred to it throughout both Old and New Testaments.
This age old truth is that EVERYTHING INCREASES AFTER ITS KIND! Plant a seed of corn, and you reap ears of corn. Plant thistles, and you grow a profusion of thistles. Plant money, and your money comes back to you after many days, increased a hundred fold!
What harvest do YOU want to reap ten or fifteen years from now? Money to put your children through college, or start th rolex watches for sale em in a business of their own? Security for yourself? Financial Independence?
You have only to set your goal in order to win it. The price of $5,000.00 or of $50,000.00 is only so many seeds of savings. $5.00 saved each week at the Loan and Savings Association will in about 13 Years amount to $5,000.00 $25.00 each week will grow to $25,000.00.
And mind you, here is the part that counts. Of that $25,000.00 only $16,250.00 represents money paid in by you. The rest $8,750.00 is GROWTH INCREASE!
Do you know any other way you can buy $25,000 as surely, as safely and pay so little for it? Do you know any way you can buy $25,000 or any other sum, and pay for it in little, convenient installments each week that never depreciates in value, which are like seeds sown in good ground that keep growing and growing, year after year, always ready to give you more than you sow.
How much do you want to buy $1,000.00 $5,000.00 $25,000.00? How much do you want to give to your youngster when he goes to college, or gets married, or starts in business? Here is the one sure and easy way of having that money when you want it. $1.00 a week now, means $1,000.00 thirteen years from now. $5.00 a week means $5,000.00.
What will you rolex watches for sale start with $1.00 $5.00 $10.00? “To begin”, says Ansonius, “it is to be half done”.
rolex watches for sale Will you begin NOW TODAY? Will you fill out the little form attached, pin your check, dollar bills or stamps to it covering your first remittance and mail it back in the enclosed envelope? Will you save the first $1.00 on your $1,000.00, or the first $25.00 on your $25,000.00 TODAY?
HOW HANDKERCHIEFS WERE SOLD BY MAIL
A few years ago, a merchant in the clothing business in Buffalo failed. While he was waiting for the bankruptcy proceedings to be closed, he had no money and little credit. But he did have a family, and he had to do something to keep them from starving.
So he got a friend to advance him a few dollars and with that he bought some cheap knitted ties, and started mailing them without orders of any kind to lists of likely buyers. With the ties, he sent a letter, offering the ties at 50 cents apiece, and enclosing postage for their return or for remittance.
Within a few months he is said to have cleared $200,000. In five years, it is reported that he made a couple of million. Similar offers were speedily made by dozens of other concerns. Here is the letter that successfully sold some hundreds of thousands of initialled handkerchiefs by this unique method.
Here the most unusual offer you ever received.
For years, it been the custom among well dressed men who were fastidious about their handkerchiefs to have BOTH their initials embroidered on them. But up to now, they always had to order them specially at considerable expense. For there were so many combinations of initials (630 to be exact) that no store could possibly carry them all in stock.
The result has been that fine quality handkerchiefs individ rolex watches for sale ually monogrammed have cost from 75 cents to $1.00 each. (Your wife will quickly verify this.)
Now, we conceived the idea of monogramming handkerchiefs without orders (in quantities that would keep the cost low) and sending them by mail to a carefully selected list of Business Men who would appreciate the wonderful opportunity afforded them.
You are one of the men we selected. Your handkerchiefs are enclosed four of them monogrammed especially for you WITH BOTH YOUR OWN INITIALS.